Mobile access to businesses is an exploding source of revenue and advertising for businesses across all industries. In fact, many of the world’s leading retailers have seen a significant increase, up to 80 percent, of revenue directly from mobile applications and site access. Because of the weight and importance mobile applications have in the modern digital marketplace, mobile APM solutions are swiftly becoming the go-to source to create a stable, functional mobile environment. While the importance of high-performing mobile applications is nothing new, when it comes to APM solutions for mobile platforms, there are several serious myths that deserve to be debunked.

Myth #1 – App Ratings in Marketplaces is an Unchangable Reality

 While there is not such thing as a completely error-free code, users are continually searching for well designed apps with as little performance and error issues as possible. Although it’s impossible to create a 100 percent perfect application code, the notion that negative app ratings in the marketplace is an unfortunate reality is nothing more than a myth. In many cases, mobile application developers may forego advanced-level APM solutions as they feel their code is decent and negative experiences are bound to happen; however, with an advanced-level APM solution, you’re given an opportunity to reduce performance issues while simultaneously delivering a stable application for all customers.

Myth #2 – Mobile APM Solutions Are Limited in its Insights

 An unfortunate reality in the realm of mobile application is the fact that most mobile-only APM tools offer visibility up to the point of a network request. Anything deeper than this surface-level request is unable to be tracked due to the limits of these constricting APM solutions. While this may be true, there are several viable options to encompass a complete monitoring solution: end-to-end APM tools.

An end-to-end APM solution delivers information regarding each transaction throughout its entire event: starting from the originating mobile device making a request, all the way to the backend database that follows through with this request. As our industry has expanded, so has our ability to monitor events from end-to-end. Take control of your mobile APM solution by adopting a tool that features end-to-end monitoring across all platforms.

Myth #3 – Understanding Users is Near Impossible

 This is one of the most common misconceptions regarding mobile application performance management, which is unfortunate. You’ll never fully understand your users unless you’re able to discover as much identifying information about them as possible. You must understand how users spend their time within the application and what processes they follow the most.

The modern mobile APM solution marketplace has expanded its capabilities to help you understand end-user behaviors and use. For example, you may inject timers at multiple points throughout an application event to measure how much time the average user takes to walk through the application. There are literally hundreds of customizable metrics set in place to monitor and observe the behaviors of mobile application users. It’s only when you’re armed with this information you can deepen your control and customization of an application based upon the specifications of users, not on the specifications of your test runs.